How Brands Grow 2.0 by Gil Horsky
Brand Quarterly featured Gil Horsky’s article on the topic of How Brands Grow and the impact it had so far on the FMCG industry When I started my career in marketing in …
Get ready for bespoke snacking experiences on a mass scale -Food Navigator interview with Horsky
Food Navigator USA interviewed Gil Horsky on food trends and snacking experiences that will shape up the industry. Snacking is about to get personal with food manufacturers using technologies such as visual …
Horsky on GloCal Packaging: balancing global scale with local relevance
Packaging Strategies featured Gil Horsky’s article on the topic of how to balance the desire for global scale and consistency, with the need for local relevance. Below are excerpts from the …
How premium packaging can unleash shelf appeal – Gil Horsky Interviewed by FoodDIVE
FoodDive discused the topic of premium packaging, which was covered in the previous post Below is a snippet from the article: “Design plays a major role in creating a premium image, probably the …
Horsky with 3 tips to successful package premiumization for your brand
Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …
How Manufacturers are Personalizing and Customizing Their Products – Gil Horsky
FoodDIVE covered Gil Horsky’s article published in FoodBev. In this article the future of personalisation and customisation on product packaging is discussed and its implications on the FMCG industry Below is …
Mondelēz Leverages Personalized Video To Boost Cadbury Chocolate – News Story
News Story – Early January 2015 As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release – the …
Packaging Digest interview – Gil Horsky
Back in 2014, Kari Embree from Packaging Digest interviewed Gil Horsky about Mondelez International’s Cadbury Glow packaging. Below is a small snippet from the interview: The premier gifting brand Cadbury …
Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe
Press Release – November 2014 As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release. Below is a small …