Gil Horsky on why packaging is more important than ever
Speaking at the Packaging That Sells Conference in Chicago, Horsky explained why packaging is more important than ever. What does your package say about your brand? This was the main …
Horsky on GloCal Packaging: balancing global scale with local relevance
Packaging Strategies featured Gil Horsky’s article on the topic of how to balance the desire for global scale and consistency, with the need for local relevance. Below are excerpts from the …