How Brands Grow 2.0 by Gil Horsky
Brand Quarterly featured Gil Horsky’s article on the topic of How Brands Grow and the impact it had so far on the FMCG industry When I started my career in marketing in …
Horsky with 3 tips to successful package premiumization for your brand
Packaging Digest published an article Gil Horsky wrote for them. In this article Horsky discusses how to premiumize a brand’s packaging and provides 3 essential steps for successfully doing that Below is …