News Story – Early January 2015
As part of Cadbury’s and Idomoo’s partnership I explained how it would benefit the Cadbury brand in the official launch press release – the release was picked up by CPG Matters, a twice-monthly e-zine designed to help makers of consumer packaged goods build brands through retail.
Below is a snippet:
Emotional connection based on personalized video is the focus of multichannel campaigns for Cadbury Chocolate from Mondelēz International. The program expands the mix of customer engagement paths by allowing the brand to build personalized video campaigns based on a customer’s own social data – that is, a Facebook profile – so campaigns are more personal, engaging and emotional.
“For a brand like Cadbury, which has an emotional, approachable and warm relationship with consumers, we saw a clear opportunity to partner closely with Idomoo by offering thoughtful givers a truly personalized gift that they can give their nearest and dearest,” said Gil Horsky, Senior Innovation Manager, Mondelēz International.
For more, view the story on CPG Matters’s website.